REVERSED Partners with Class of 2027 Four-Star Recruit
and LSU-Commit Peyton “Pop” Houston
* Announces NIL Partnership with Louisiana Quarterback *
June 23, 2026 — REVERSED, LLC (“REVERSED”), the lifestyle brand known for elevated hats and modern streetwear, today announces a new NIL partnership with standout Shreveport, Louisiana quarterback, Peyton “Pop” Houston. The collaboration marks another selective addition to REVERSED’s roster as the company continues to invest in athletes who exemplify leadership, resilience, and community impact.
Peyton Houston has emerged as a dynamic quarterback with a reputation for poise under pressure, a strong work ethic, and commitment to team-first leadership. As he advances his collegiate career in Louisiana, Peyton brings regional pride and a fresh perspective that aligns with REVERSED’s focus on athletes who shape culture both on and off the field.
Scott Lee, REVERSED partner, said, “We build long-term relationships with a small, intentional group of partners each year. Pop stood out not only for his talent but for his character — he mirrors the discipline and drive we value at REVERSED. This partnership is about supporting Pop’s journey beyond the game and helping him grow his personal brand in meaningful ways. We love his family, we love what Pop stands for and his values, and we are here in his corner going forward.”
Peyton Houston added, “I’ve followed REVERSED’s growth and their connection to athletes who do things the right way. I’m excited to join the team and represent a brand that’s about quality, authenticity, and family. We’ve already talked through plans that feel genuine to who I am, and I can’t wait to get started.”
This partnership further positions REVERSED at the intersection of sport and lifestyle, celebrating regional talent and expanding the brand’s presence in collegiate athletics across Louisiana and the Gulf Coast.
For more information about REVERSED and its collections, visit www.reversedbrand.com; contact: scott@reversedbrand.com.