TAMPA and KEY WEST, FLORIDA – February 4, 2025 – REVERSED Brand (www.reversedbrand.com) and Lost Boy Creations (www.lostboycreations.com) are proud to announce a new collaboration that brings together the bold design sensibilities of both companies. Together, they have created a one-of-a-kind KEY WEST hat, which reflects REVERSED’s signature upside-down and reversed style while celebrating the laid-back, adventurous culture of Key West, and the iconic signature Lost Boys logo.
This limited-edition KEY WEST hat is available exclusively on both companies’ websites and at The Lost Boys store in Key West, Florida. The hat embodies the spirit of the two brands, offering a design that is unique, cutting-edge, and undeniably cool—appealing to anyone who seeks to stand out and embrace a fashion-forward, individualistic lifestyle.
A Collaboration Rooted in Friendship
The collaboration between REVERSED Brand and Lost Boy Creations is born from the long-standing friendship between the two companies. Both Companies have known each other for years through their shared love of fishing and spending time together in Key West. Their mutual appreciation for the unique character of the island, combined with their passion for creating high-quality, stylish products, made the collaboration an organic and natural fit.
“We’ve always connected over our love of Key West and our shared vision for what cool, bold fashion should look like,” says Matt Atkinson, Founder of Lost Boys Creations. “This collaboration really reflects both of our brands’ missions—to create something that’s unique and stands out from the crowd. We’re beyond excited to be working with Scott and REVERSED on this project.”
Scott Lee, Partner at REVERSED, shares Matt’s enthusiasm. “When Matt and I started talking about this project, we knew it had to reflect the vibe of Key West and nod to the iconic Lost Boys surfer logo – the Neverland surfer with his hammer and top hat. We wanted something that was fashionable but also true to the laid-back yet adventurous spirit of the island. This hat is the perfect expression of that. It’s been amazing to collaborate with Matt and his team, and we can’t wait for people to experience it. I’m glad I have more reasons to get down to Key West and see Matt.”
About the KEY WEST Hat
The KEY WEST hat is a true blend of REVERSED’s avant-garde style and Lost Boy Creations’ island-inspired aesthetics. Featuring the signature upside-down and reversed lettering that REVERSED is known for, this limited-edition hat brings an edgy, playful twist to a classic design. Its bold, eye-catching look makes it the perfect accessory for those who want to make a statement while celebrating the distinct spirit of Key West.
The KEY WEST hat is made from high-quality materials, ensuring durability and comfort, and its unique design adds a touch of rebellion to any outfit. Available exclusively on REVERSED Brand and Lost Boy Creations’ websites, as well as at Lost Boy Creations’ store in Key West, the hat offers fans of both brands a chance to own a limited piece of fashion history.
A Shared Vision for the Future
Both REVERSED Brand and Lost Boy Creations have established themselves as innovators in the world of fashion. Known for their bold, forward-thinking designs, both companies strive to push boundaries and create products that challenge the status quo. Whether it’s the iconic upside-down logos of REVERSED or the laid-back, yet edgy, style of Lost Boy Creations, both brands reflect the same ethos—standing out from the crowd and embracing individuality.
“It’s exciting to work with a brand that shares the same values and vision as we do,” says Scott Lee. “This collaboration feels like the perfect fusion of our two worlds. It’s a real privilege to team up and bring something fresh to the market.”
Matt Atkinson adds, “This collaboration represents everything that Lost Boys is about—challenging conventions, having fun with fashion, and offering something that’s unique and different. We’re proud to be partnering with REVERSED and can’t wait to see how people react to the KEY WEST hat.”
About REVERSED Brand
REVERSED, based in Tampa, Florida, is a cutting-edge hat and apparel company known for its its unique intellectual property portfolio, featuring designs with names printed upside down and reversed. As a pioneer in the "reversed" hat market, Reversed has attracted a diverse group of investors, including Hall of Fame athletes, professional sports executives, and media and marketing professionals. The company partners with a roster of collegiate and professional sports ambassadors, overseeing all aspects of design, manufacturing, and operations in Tampa, Florida. Each piece in the collection is designed with a modern, artistic vision in mind, making REVERSED a leader in the world of streetwear. For more information, please visit www.reversedbrand.com.
About Lost Boy Creations
Lost Boy Creations is a unique lifestyle brand that draws inspiration from the spirit of adventure, creativity, and the relaxed yet vibrant energy of Key West. Established with the goal of offering high-quality, stylish products that reflect the island's laid-back vibe, Lost Boy Creations offers a wide range of apparel and accessories art that appeal to those who want to stand out while embracing their individuality. The brand is known for its distinctive aesthetic, which combines bold, fun designs with a sense of wanderlust and freedom. Lost Boy Creations is committed to producing products that inspire and celebrate the culture of Key West, all while providing customers with a sense of connection to this one-of-a-kind destination.
For more information about REVERSED and its collections, visit www.reversedbrand.com.
Contact: scott@reversedbrand.com
For more information about LOST BOYS and its collections, visit www.lostboycreations.com.
Contact: matt@lostboycreations.com